Creating a development to launch marketing plan
Contributors
Organising your marketing activities and planning for 12 months involves extensive research, ideation and analysis. Here at RAID, we can take on this project and help develop your marketing activities. For many of our clients, we create a 12-month marketing plan bringing their game through the early development stages to launch and beyond. This includes working to build the client’s activity and engagement levels on social media platforms and considering marketing campaigns involving content creators and celebrities.
The initial stage involves analysis and overview of current marketing activities. A competitive analysis is conducted during this stage to situate the game compared to other competitors in the market. Some clients' social media activity levels are deficient across all platforms; therefore, community engagement is also shallow. Considering their main competitors and their online presence, we can help them understand what they need to do to stay competitive in the market.
Research and recommendations are presented to ensure the client has the most valuable information about their product. This includes reviewing where their target audience is active and how to reach them on social platforms. Recommendations on current marketing activities are advised to the client so they understand the following steps to revamp their socials.
The ideation stage involves brainstorming and creating potential marketing campaigns suited to the individual client. Ideation meetings are organised with the RAID team to source creative ideas for different stages of the marketing plan.
A vital aspect of a marketing plan is understanding the story the client wants to tell their audience through marketing. Creating a planned approach to delivering this message is essential for brand consistency. A timeline plan is developed to help determine milestones over the 12 months. We ensure the team is on the same page by pinpointing the key beats, activities, needs, and goals at each stage.
At RAID, we aim to understand clients' wants and provide help. We’re always excited to work on projects like these and encourage our clients to achieve their marketing goals.
